Back To The Basics
Brands need customers and customers need attention. Vijay, who did an internship cum summer job with a digital network publisher in Navi Mumbai when he was just 18, understood this line to be the backbone of building a stronger brand affinity for new and existing customers. He also happens to be doing his Diploma in Information Technology from a college in Navi Mumbai and stood first in his college in the recently concluded board exams.
“Most loyalty programs are siloed and have limited customer engagement with zero personalisation to brands”
Vijay Zambare
Founder
“I used to spend a lot of time on my laptop reading up on various technology stacks and their benefits. One of the key concepts that intrigued me was the concept of zero platform risk. The reason it caught my attention was the fact that I did not have to purchase expensive server infrastructure to create and run a program. I had zero money and here was a zero platform cost option. Bring it on.”
Vijay also realised that the problems being faced by both online and offline businesses during the pandemic could only be solved by building a stronger consumer affinity program where it is not only important to capture customer data at different points of their purchasing journey and help or provide them with not just the usual points based reward system but also give them a proactive information platform which the customer can use to redeem in a variety of different ways.
An unrevealed core concept, which Vijay says will be a game changer, is what makes his proposition even sweeter.